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Optical Intelligence Architecture — B2B CRM

AI intelligence for the modern optical business.

Where optical expertise meets intelligent technology.

Luce Vistaa is an AI-powered Optical CRM designed to help optical businesses understand customers, make smarter decisions, and build stronger, long-term relationships with clinical precision.

OD / OS Flow
Clinical Refraction to POS
6 Lab Stages
Confirmed to Handover
Split Pay
UPI, Cash & Card Proof
Luce Vistaa Optical OS // Workbench
Store Register: Active
Lab Queue
Fitting Lab
Stage 3 of 6 Active
POS Split Pay
UPI + Cash
Proof Uploaded
Approvals
2 Pending
Day-End Drawer
Refraction Entry & Lens Prescription
PD: 63.5mm
EYE
OD (R)
SPH
-2.25
CYL
-0.75
AXIS
175°
ADD
+1.75
V/A
6/6
Plain-Language Segment Builder
Query: “Customers aged 20–39 who haven't bought lenses in 6 months” → Filter ready with personalized WhatsApp draft
Stock Movement Alert
Low stock threshold reached: 1.67 Blue-Cut Blank Catalogue (2 remaining) · Movement ledger updated
Leadership & Optical Heritage

Built by people who understand both the business and the technology.

An optometrist who understands the optical industry. A technology leader who understands AI. One unified platform engineered to help optical businesses scale.

SK Amir Soyel - Co-Founder & CEO
Co-Founder & CEO

SK Amir Soyel

IIM MUMBAI
OptometristIIM Mumbai AlumnusPGD Digital Marketing & AIMarketing Head, Orbsway

Combines hands-on clinical refraction and optical dispensing expertise with executive business strategy from IIM Mumbai. Having overseen thousands of prescription journeys, patient adaptation complaints, and optical floor operations, Amir designs Luce Vistaa to solve the actual friction points opticians confront daily.

SpecializationClinical Flow • Dispensing Margins • Patient Retention
SK MD Mahasin - Co-Founder & CTO
Co-Founder & CTO

SK MD Mahasin

IIT MADRAS
IIT Madras AlumnusMaster’s, IIT MadrasAI & Data ArchitectureHigh-Concurrency Distributed Systems

Leads Luce Vistaa’s engineering and machine intelligence pipelines. With advanced postgraduate research at IIT Madras, Mahasin architects high-reliability distributed databases, deterministic UPI-to-Lab reconciliation algorithms, and real-time customer segmentation models that run securely at store-level concurrency.

SpecializationNeural Segments • Deterministic Auditing • Real-Time Sync
Core Architecture Thesis

We didn’t want to build another generic CRM.

Generic SaaS platforms treat optical stores like shoe retailers or electronics shops. They have no concept of cylinder axes, pupillary distance, progressive corridors, lens blank index coatings, or lab fitting turnaround times.

Traditional Generic CRMs

Force opticians to jury-rig custom fields, store critical prescription histories in fragmented notes, manually cross-check lab slips against payment gateway screens, and treat high-risk progressive lens patients as simple retail invoices.

  • × No clinical Rx parameter recognition
  • × Zero lab tracking integration
  • × Silent payment slippage between counter & register
  • × Untargeted message blasts that patients tune out

The Luce Vistaa Paradigm

Purpose-built around the genuine daily heartbeat of the optical counter, the optometrist darkroom, the lens surfacing lab, and multi-branch inventory rotations.

  • Native OD/OS Sphere, Cylinder, Axis, Add & PD matrix
  • 6-stage lab tracking from booking to handover
  • Optical POS split payments with owner verification queue
  • Clinically intelligent WhatsApp reminders and recalls

One Connected Intelligent System

The unified optical operational loop across all 8 customer and practice touchpoints.

End-to-End Optical Telemetry
01
Customer
02
Eye Exam & Rx
03
Billing
04
Verification
05
Lab & Fitting
06
Delivery
07
Reminder
08
Repeat Customer
The Diagnostic Gap

Your business generates data every day. Is it helping you make decisions?

Most optical practices are swimming in fragmented paperwork and detached digital tools. Here is where profit quietly evaporates:

Siloed Prescription Records

Prescriptions scattered across paper registers, optometrist diaries, and personal phones. When an existing patient returns, staff fumble to reconstruct their clinical refractive baseline and previous lens choices.

Dead Capital in Display Cases

Capital trapped in designer acetate frames that sit unnoticed for months without sales movement insight, while fast-moving prescription blanks and popular styles face surprise stockouts.

Lab Blindspots & Payment Gaps

Stores constantly phone lens labs to verify order progress, while counter UPI receipts and discount overrides go unverified without a structured owner approval queue.

Clinical Telemetry Demonstration

Meet Luce Vistaa — Designed around the real workflow of optical businesses.

An interface built around clinical workflows: customer details, comprehensive prescriptions, and 3-step order visibility, so you can refocus on care.

Luce Vistaa Optical OS // Interactive Workbench
// Dr. Rajesh Parekh
Patient & Refraction
ID: LV-PT-904
Rhea Singhania
34 Yrs • Female • +91 98201 44521
EYESPHCYLAXISADDV/A
OD (R)-2.25-0.75175°+1.756/6
OS (L)-2.50-0.50180°+1.756/6
Binocular PD:63.5 mm (OD 31.5 / OS 32.0)
Fitting Height:19.0 mm
Smart Recommendation: 1.67 Aspheric Blue-Cut Progressive (14mm corridor).
6-Stage Lab Progression
Stage 3 / 6
Job #LV-2026-8941
Silhouette Titan Minimal Art + 1.67 Blue-Cut
1. Order ConfirmedSep 18 • 11:30 AM
2. Lens Surfacing LabSep 19 • 04:15 PM
3
3. Fitting & Edging LabCurrent Stage (Active)
4
4. Quality InspectionEstimated: Today 06:00 PM
5
5. Ready & DispatchedEstimated: Tomorrow
6
6. Customer HandoverBalance collected at delivery
Promised Delivery:Sep 22, 2026 (On Schedule)
Payment Verification
POS Split
Order Gross Total:₹14,500
Advance Paid:₹8,500
Balance Due at Handover:₹6,000
Payment Proof Breakdown
UPI: ₹5,500Ref: HDFC8491029310
Proof Attached ✓
Cash: ₹3,000Drawer: Counter 01
Drawer Logged
Requires owner signoff to balance the register drawer at shift end.
The 8 Official Pillars

Everything your optical business needs in one unified platform.

Engineered exclusively for eye care professionals, dispensing opticians, lab workflows, and multi-store practices.

PILLAR 01

Optical POS & Billing

Fast checkout built for eyewear

Barcode scanning · Split payments (Cash, UPI, Card, Store Credit, Credit Notes) · GST and non-GST billing · Thermal (80mm) and A4 invoices · Store-level discount limits.

PILLAR 02

Eye Exam & Prescriptions

Refraction records that flow into sale

OD/OS Sphere, Cylinder, Axis, Add, Visual Acuity, PD · Full prescription history per patient · Printable prescription slips with optometrist details · Smart lens and coating recommendations from the prescription.

PILLAR 03

Lab & Order Tracking

Visible from booking to delivery

Stages: Confirmed → Lens Lab → Fitting Lab → Ready → Dispatched → Delivered · Promised delivery dates with urgency alerts · Balance collected at handover · Booking receipt that becomes a tax invoice.

PILLAR 04

Patient 360 & Retention

Know every customer's full history

Contact, prescription, purchase and dues in one profile · Instant search by name, mobile or customer code · Referral rewards and milestone recognition · Reminders for annual checkups, contact lenses, order ready, birthdays and anniversaries via WhatsApp.

PILLAR 05

AI Customer Intelligence

Find & reach customers thoughtfully

Describe a segment in plain language and AI builds the filter (e.g. 'customers aged 20–39 who haven't bought lenses in 6 months') · AI-drafted WhatsApp messages with personalisation · One-click outreach · Churn-risk and lifetime-value view · Footfall-to-sale conversion tracking.

PILLAR 06

Inventory & Stock Insight

Reorder smartly, eliminate dead stock

Catalogue for frames, lenses, sunglasses, contact lenses, solutions, accessories · Low-stock alerts · Movement ledger for every stock change · Barcode price tag printing · Sales movement by frame style, lens coating and lens type · Multi-branch stock visibility.

PILLAR 07

Payment Verification & Control

More visibility. More control.

UPI and card payment proof capture · Verification and approval queue for UPI, card and offline receipts · Approvals for returns, cancellations, stock changes, expenses and bank deposits · Cash drawer and day-end balancing · Complete activity audit trail.

PILLAR 08

Finance, Branches & Security

One view of the whole business

Live profit and loss, cost of goods and GST breakdown · Vendor bills and purchase orders · Multi-branch management with branch comparison · Role-based staff permissions · Bulk Excel import/export · Tenant-isolated data, hashed sessions, idle logout & audit logs.

Flagship Neural Module

Know your customers better.

Find the right customers and reach them thoughtfully. Describe what you need in plain language, analyze returning patterns, and engage patients with personalized WhatsApp messaging.

1

Customer Data

Prescription details, purchase dates, lens types, contact lens replacement schedules, and customer history.

2

AI Analysis

Plain-language segment builder, churn-risk evaluation, lifetime-value analysis, and footfall-to-sale conversion tracking.

3

Actionable Insight

Identify exactly which customers are overdue to return, with customized outreach templates pre-drafted for review.

4

Better Experience

Thoughtful, personalized communication sent straight via WhatsApp that strengthens long-term optical loyalty.

Natural Language Filter

Plain-Language Segments

Describe a segment in plain text (e.g. "customers aged 20–39 who haven't bought lenses in 6 months") and AI builds the filter.

Filter Generation: Instant
Personalized Copy

AI WhatsApp Drafts

Generates context-aware, respectful WhatsApp drafts reflecting each patient's actual optical journey and purchase cadence.

One-Click Outreach
Retention Radar

Churn-Risk & LTV

Surfaces patients overdue for annual checkups or contact lens replenishments before they drift to competitors.

Overdue Patient Alert
Conversion Metric

Footfall-to-Sale

Tracks customer walk-ins against consultations, eye exams, and completed dispensing invoices for genuine store conversion rates.

Store Footfall Metric
Capital & Inventory Optimization

Turn inventory data into smarter decisions.

Know what to reorder and what is sitting idle across frames, lenses, sunglasses, contact lenses, solutions, and accessories.

Low-Stock Alerts & Movement Ledger

Automated replenishment alerts with an immutable movement ledger tracking every single stock receipt, transfer, and sale.

Sales Movement by Style & Coating

Analyze velocity across frame styles, lens coatings (AR, Blue-Cut, Transitions), and lens types with barcode price tag printing.

Catalogue Inventory & Movement Ledger

Multi-Branch Stock Visibility
Fast-Moving Frames & SunglassesMovement: High Velocity
Barcode price tags generated · Ledger: 34 units dispensed this week
Lenses, Blanks & SolutionsStatus: Optimal Buffer
1.56 & 1.67 Blue-Cut and AR coatings tracked by power range
Low-Stock Alert (Daily Disposable Lenses)Threshold Alert: 4 Packs Left
Automatic reorder reminder queued · Vendor purchase order draft ready
Complete Optical Catalogue:Frames · Lenses · Sunglasses · Contact Lenses · Solutions · Accessories
Owner Control & Operational Peace of Mind

More visibility. More control.

Designed to give store owners full visibility into everyday counter activity. Eliminate revenue slippage through payment proof capture, structured approvals, and day-end cash balancing.

STEP 01

Payment Proof Capture

Staff capture proof for UPI, card, and offline transactions directly at the optical sales counter.

STEP 02

Verification Queue

Owner or store manager reviews pending UPI references, card slips, and offline balance receipts in a dedicated queue.

STEP 03

Operational Approvals

Explicit approval workflow for returns, order cancellations, stock changes, staff discount overrides, and expenses.

STEP 04

Cash Drawer Balancing

Day-end cash drawer balancing, bank deposit logging, and a complete immutable activity audit trail for every action.

Zero-Friction Floor Operations

Powerful underneath. Simple on the surface.

If software slows down your optical store staff during peak evening walk-ins, it has failed. Luce Vistaa is designed for ultra-rapid execution by optical counter staff.

Optical POS & Split Pay

Accept Cash, UPI, Card, Store Credit, and Credit Notes in a single split-payment invoice.

Thermal 80mm & A4 Print

Print clean 80mm thermal receipts or full A4 GST invoices with optometrist details and prescription notes.

Barcode Scanning & Tags

Print barcode price tags for frames and scan items instantly to add them to sales or inventory ledgers.

WhatsApp Order & Rx Updates

Send digital prescription slips, order ready alerts, and balance dues straight to patient WhatsApp.

Relationship Engine

Don’t just acquire customers. Build relationships.

In optical retail, customer lifetime value is built on trust, comfort, and timely follow-ups. Luce Vistaa empowers you to maintain personal contact through automated, thoughtful WhatsApp reminders.

Clinical Timing

Annual Eye Checkup Recalls

Automated WhatsApp reminders sent when patients reach 12 or 24 months from their last refraction, encouraging timely re-tests.

Consumable Tracking

Contact Lens Replacement

Nudges contact lens wearers right before their monthly or quarterly packs run out, keeping replenishment cycles on track.

Customer Milestones

Birthdays, Anniversaries & Referrals

Celebrate customer birthdays and anniversaries automatically, track referral acknowledgements, and maintain warm goodwill.

Synchronized Architecture

One business. One connected system.

Connect the entire operational lifecycle of your optical practice into a continuous, synchronized loop.

01
Customer
Profile & History
02
Eye Exam
OD/OS Refraction
03
Billing
Split Payments
04
Verification
Proof Queue
05
Lab & Fitting
6-Stage Tracker
06
Delivery
Handover & Balance
07
Reminder
WhatsApp Follow-up
08
Repeat
Long-term Retention
Clinical & Commercial Enablement

We don’t just give you the software. We help you grow with it.

Luce Vistaa Academy provides monthly masterclasses, clinical protocols, and tactical commercial playbooks authored by practicing optometrists and business faculty.

TRACK 01

Customer Experience

How to greet high-end clients, frame styling consult methods, handling progressive lens adaptation anxiety, and managing wait times gracefully.

6 Masterclasses • Playbook Included
TRACK 02

Ethical Marketing

Hyper-local customer acquisition strategies, building 5-star Google review referral loops, and executing high-retention corporate vision camps.

5 Frameworks • Review Templates
TRACK 03

Optical Knowledge

Demystifying high-index parameters, pantoscopic tilt dispensing, progressive corridor ergonomics, and lens edge polishing standards.

Optometrist Approved • CE Credits
TRACK 04

Business & Margins

Cashflow optimization, inventory turn cycles, multi-branch scaling dynamics, lab discount negotiations, and optical staff incentive structures.

IIM Frameworks • Excel Models
Our Founding Conviction

“We believe local optical businesses deserve intelligent technology too.”

Large corporate optical retail chains deploy crores of rupees into proprietary data science, centralized automated surfacing labs, and algorithmic patient re-targeting.

Meanwhile, independent opticians and regional family practices—who possess genuine clinical devotion and serve their communities with personal warmth—are forced to compromise with clunky, unsupported desktop software dating back to 2005.

Luce Vistaa levels the playing field. We are giving every optical practitioner the intelligence to stand proud, operate cleanly, and flourish for the next thirty years.

SK Amir Soyel
Optometrist • IIM Mumbai Alumnus
SK MD Mahasin
IIT Madras Alumnus • AI Architecture
Pillar 08 Architecture

Your business data deserves to be treated seriously.

Built with tenant-isolated data, hashed sessions, protected logins, automatic idle logout, and immutable audit logs to safeguard your optical operations.

Tenant-Isolated Architecture

Your customer, prescription, and financial data is strictly segregated in dedicated tenant containers. No cross-store data leakage.

Role-Based Staff Permissions

Front-desk staff see billing and dispensing; optometrists see eye tests; only owners access profit & loss, vendor bills, and approval queues.

Hashed Sessions & Protected Logins

Cryptographically hashed session tokens and multi-factor protected logins guard against credential hijacking on counter machines.

Automatic Idle Logout

Terminals automatically lock after inactive intervals, ensuring unmonitored store counters never leave sensitive records open.

Immutable Audit Logs

Every price edit, discount override, stock adjustment, return, and payment approval is preserved in a tamper-resistant operational log.

Bulk Excel Import & Export

Effortlessly migrate legacy patients, frame catalogues, and lens inventories with rapid spreadsheet import and export tools.

Special Founding Member Allocation — Limited to First 50 Stores

Be among the first to experience Luce Vistaa.

Transparent, high-ROI investment designed to pay for itself with just 2 recovered progressive sales each month.

Starter Tier

Independent Optician

For single-store clinics seeking flawless digital workflow.

₹2,499/ year
  • Dashboard
  • Inventory
  • Customer & CRM
  • Finance & PNL
  • Optical POS Billing & GST Invoicing
  • Thermal (80mm) and A4 print options
  • WhatsApp prescription card dispatch
  • Single counter station support
Most Recommended • Founding Partner Tier
Professional Tier

High-Volume Practice

For established optical practices with dedicated eye test rooms & lab dispatch.

₹3,999/ year
  • Unlimited patient records
  • AI Customer Intelligence & Segment Builder
  • Payment Verification Queue & Approvals
  • 6-Stage Lab & Order Tracker
  • Luce Vistaa Academy Full Membership
  • Role-based multi-user staff accounts
Enterprise Tier

Multi-Store Chain

For optical networks operating 2 to 10+ retail branches.

₹ custom
  • Multi-branch management & stock visibility
  • Inter-store frame stock transfers & ledger
  • Consolidated branch comparison & P&L
  • Bulk Excel import and export support
  • Dedicated Founder & Optometrist Support
Direct Advisory Request

Tell us about your optical business.

Tell us what you’re looking for. Amir & Mahasin will personally get in touch to understand your store’s workflow and present a tailored walkthrough.

Guaranteed response within 4 hours from our founders.
Clarity & Questions

Frequently Asked Questions

Everything you need to know about migrating your optical store to Luce Vistaa.

How does Luce Vistaa handle Optical POS and split payments?
Luce Vistaa features a fast checkout built specifically for eyewear retail. You can barcode scan frames and accessories, and split any transaction across Cash, UPI, Card, Store Credit, and Credit Notes. It generates both GST and non-GST invoices, supports 80mm thermal receipt printing and A4 invoice formats, and allows store owners to enforce staff discount limits.
How do eye exam refraction records flow into the dispensing sale?
Refraction parameters—OD/OS Sphere, Cylinder, Axis, Add, Visual Acuity, and Pupillary Distance (PD)—are recorded directly by the optometrist. The complete prescription history is saved to the patient profile and immediately flows to the sales counter to populate smart lens and coating recommendations without double entry. Printable prescription slips include complete optometrist credentials.
How does lab and order tracking work across the 6 stages?
Every job moves transparently through 6 distinct stages: Confirmed → Lens Lab → Fitting Lab → Ready → Dispatched → Delivered. The system tracks promised delivery dates with urgency alerts, converts initial booking receipts into finalized tax invoices, and ensures remaining balances are collected at final spectacle handover.
How does the AI Customer Intelligence module build segments in plain language?
Instead of navigating complex database filters, you simply describe the segment in plain language (e.g., 'customers aged 20–39 who haven't bought lenses in 6 months'). The AI builds the exact query, generates personalized WhatsApp outreach drafts, and highlights customers with high churn-risk alongside footfall-to-sale conversion analytics.
What is the Payment Verification and Owner Approval Queue?
Counter staff capture payment proofs for UPI and card transactions. Store owners and managers gain an approval queue to verify these proofs, review returns and cancellations, approve discount overrides or manual stock changes, and oversee cash drawer balancing at the end of each shift with an immutable activity audit trail.
Can we manage multiple branches and import our existing data?
Yes. Luce Vistaa provides centralized multi-branch management with branch comparison, inter-store stock visibility, and live profit & loss analysis. Onboarding is straightforward with bulk Excel import and export for patient histories, frame catalogues, and stock ledgers.
Next-Generation Optical Commerce

Your customers are changing. Your technology should too.

Build better relationships. Make smarter decisions. Grow with intelligence.

Dedicated Optometrist SetupBulk Excel Import & Onboarding30-Day Risk-Free Guarantee